“People don’t buy what you do; they buy why you do it.” — Simon Sinek.

And the best way to show them your why? Video.

In 2025, video isn’t just “nice to have”, it’s the heartbeat of how modern brands connect. Whether it’s on your homepage, in a paid ad, or popping up in someone’s social feed, your video is often the first conversation your brand has with a customer. So what does it say?

Because here’s the truth: people remember stories, not sales pitches. A well-crafted video doesn’t just tell people what you do, it makes them feel something. It’s about capturing attention, sure. But it’s also about building trust, showing personality, and making your message stick.

In this article, we’ll break down exactly what makes a brand story work on video and why so many get it wrong. We’ll show you how to create content that not only looks great but actually means something to your audience.

Let’s dive in and make your story unforgettable.

Why Video Works (Like, Really Works)

There’s a reason video is everywhere: it works. According to HubSpot, 91% of businesses now use video as a marketing tool. Why? Because it gets attention and holds it. People are watching more than reading these days (thanks, TikTok…).

Promo videos are powerful because they pack a punch. They deliver emotion, information, and a call to action in one tight package. A good one makes your audience feel like they know you, before they even click “add to cart.”

Start with Your Why

Don’t just talk about what you sell. Start with why your business exists in the first place. Why did you start it? Who do you help? What makes you different?

Your brand story isn’t about bragging, it’s about connecting. Think of your promo video like a first date. Don’t be the one who only talks about themselves. Show your values. Your mission. Your vibe. Customers are looking for brands they can trust, and nothing builds trust like authenticity.

Keep It Simple. Keep It Short.

We know you have a lot to say. But attention spans online? Not so great… Aim for under 90 seconds for most promo videos. Focus on one big idea, not your entire product range or company history (save that for the “About Us” page).

Use simple language. Tight visuals. Clear messaging. Cut the fluff and keep the gold.